Yuriko Boekoesoe
Abstracts: Development of marketing is necessary to increase added value because will give contribution for regional and farmer’s income.Document marketing of strategy development mango is necessary as reference to regional government or society in determine and regulate strategy’s step and operational for development marketing of mango. The research has two purposes are: (1) identification some type marketing mango in Gorontalo (2) arrange strategy of development marketing mango in Gorontalo. Method of research is Cost Analysis. The result of this research is 1) marketing mango in Gorontalo is purposed at improvement marketing system and market information system 2) development of mango in Province of Gorontalo more concern to produce competitive product, suistanable and to increase prosperity farmers, to fulfill a demand consumption society include quantity, quality and continuity.
Keywords : Strategy, development, marketing, mango
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